UK Advertising Standards Authority (ASA) i tambuim ol giaman eco-prenli edvetaismen i kam long planti funeral provaida, bihain long ol i tok ol grin kleim bilong ol long MDF na ol diwai kofin i no gat as bilong en na i giaman.
Dispela 'regulatory crackdown' i strongim ol lo bilong 'green advertising' long olgeta hap bilong UK 'funeral industry', na dispela i mekim na ol 'sustainable manufacturers' olsemHFYCoffinlong ol brens we i mekim ol toktok bilong envairomen we i no gat pruf long en.
Ol dispela 'brand' i bin maketim ol 'coffin products' na 'full funeral packages' bilong ol olsem ol i gutpela long envairomen na i no inap long stap longpela taim, na ol i tok ol sevis bilong ol i givim gutpela samting long envairomen. Taim ol i bungim wanpela wok painimaut bilong ASA, ol i wanbel long rausim olgeta tok grin promosen taim ol i difendim ol kempen bilong ol. Ol i tok olsem ol 'sustainability credentials' bilong ol i kam long ol narapela samting, olsem ol pepa we ol i yusim gen, ol ink we ol i wokim long wara na ol projek bilong daunim kabon.
Em i save wok long wokim ol bokis bilong daiman we i no gat hevi long envairomen,HFYCoffini tok olsem stretpela grin maketing i nidim ful laip-saikel verifikesen we i karamapim ol raw materiel, prodaksen, yusim na tromoi. Planti ol tumbuna diwai na MDF kofin i no save inapim dispela bikpela standet.
ASA i tokaut olsem ol dispela brens i no inap long soim olsem ol prodak bilong ol i no bagarapim envairomen o i no givim gutpela samting long envairomen. Em i tok ol i mas rausim olgeta edvetaismen we i no bihainim lo, na tambuim ol grin kleim we i no gat as bilong en insait long sekta bilong planim man.
Ol 'brand' we i kisim bagarap i rausim ol 'eco product lines' bilong ol na wetim moa risets. Ol lain insait long indastri i tok dispela rul i stopim gut indastri greenwashing, na luksave long ol kwalifait manifakta olsemHFYCoffinwantaim ol gutpela sastenebol sistem olsem ol tasol gutpela provaida bilong ol 'eco-frendli funeral prodak.
Staf Ripota i raitim
